Healthcare · Petaling Jaya, Malaysia
How a Petaling Jaya clinic went from invisible to recommended by AI
A private clinic in PJ was being skipped by AI assistants when patients asked for the best clinic nearby. In one quarter, it became the named recommendation for its core treatments.
The challenge
When prospective patients asked ChatGPT and Gemini for the best clinic in their area for specific treatments, the assistants consistently named two larger competitors and never mentioned this clinic — despite strong reviews and a decade of practice. Its website described its services in clinical language that assistants could not confidently connect to the everyday questions patients actually ask.
What we did
- Mapped the real questions PJ patients ask assistants, by treatment and by neighbourhood.
- Rewrote service pages in plain, citable language that stated clearly what the clinic treats, who it serves, and where — so an assistant could repeat it without hedging.
- Published thorough, compliance-checked answer content for the clinic's highest-intent patient questions.
- Built consistent, credible references to the clinic across the places assistants treat as evidence.
- Tracked weekly which assistants named the clinic, and acted on slips rather than waiting.
The outcome
Within roughly twelve weeks the clinic moved from being absent in AI recommendations to being named first for several of its core treatments in its area. Enquiries that referenced finding the clinic through an assistant or search became a steady weekly occurrence rather than an exception.
This case study is anonymised at the client's request. The metric shapes reflect a real engagement; the clinic's name is withheld for privacy.